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2019/01/03 | Atlanta, Georgia | Company | Press Release

Porsche Sets U.S. Retail Sales Record in 2018

Deliveries increased 3.2 percent to 57,202, marking nine years in a row of growth

Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA), importer and distributor of the Porsche 911, 718 Boxster and Cayman, Panamera, Cayenne, and Macan model lines, today announced December retail sales of 4,086. With that, 2018 sales reached a U.S. record of 57,202, an increase of 3.2 percent from the previous record in 2017. It was the ninth consecutive year of growth for PCNA and the seventh record year in a row.

The Macan led the pack with more than 23,500 deliveries in 2018, up 9.7 percent. In its second year as a new generation model, the Panamera also scored double-digit percentage growth with sales of 8,042. The iconic Porsche 911 roared ahead 7.6 percent to 9,647 sales, helped by strong demand for GT models. For December alone, the new Cayenne was the best-selling vehicle in the month as the Cayenne S and Turbo variants joined the lineup for the first time.

“Porsche and our 190 independent U.S. dealer partners are grateful for the excitement our cars are generating among customers,” said Klaus Zellmer, President and CEO of PCNA. “A record 2018 is an excellent starting point for an even more dynamic 2019, when highlights will include the market entry of the next-generation 911, the updated Macan, and the launch of our first all-electric sports car, the Taycan, late in the year.”

Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 2,278 vehicles in December, up 5.9 percent year-over-year. For 2018, CPO sales were up 20.7 percent with 23,046 deliveries.

 

Model December Sales Year-to-Date
2018 2017 2018 2017
ALL 911 789 773 9,647 8,970
ALL 718 237 301 5,276 5,087
ALL PANAMERA 332 455 8,042 6,731
ALL CAYENNE 1,383 940 10,733 13,203
ALL MACAN 1,345 1,444 23,504 21,429
GRAND TOTALS 4,086 3,913 57,202 55,420

Jade A. Logan

Public Relations Department

Spokesperson, Lifestyle Communications

+1.770.290.3880

Marcus Kabel

Public Relations Department

Corporate Communications

+1.770.290.3843


About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 199 independently owned and operated Porsche dealerships in the U.S., three Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

Photos and video footage are available to accredited journalists on the Porsche Press Database and on the Porsche Cars North America Newsroom.

Follow us: x.com/porsche | facebook.com/PorscheUSAOfficial | instagram.com/porscheusa |
facebook.com/PECAtlanta | instagram.com/pecatl | facebook.com/pecla | instagram.com/pecla

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2019/01/03

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Porsche Sets U.S. Retail Sales Record in 2018

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PCNA19_0002: The Porsche Macan was the iconic brand’s best-selling model in 2018 with 23,504 cars delivered. The new 2019 Macan is expected at U.S. dealers this summer.
2019/01/03
Status: Archived
    • Company
    • Porsche Cars North America

The Porsche Macan was the iconic brand’s best-selling model in 2018 with 23,504 cars delivered. The new 2019 Macan is expected at U.S. dealers this summer.

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PCNA19_0003: Porsche 911 sales grew to 9,647 cars in 2018. The eighth generation of the legendary sports car recently celebrated its world premiere in Los Angeles.
2019/01/03
Status: Archived
    • Company
    • Porsche Cars North America

Porsche 911 sales grew to 9,647 cars in 2018. The eighth generation of the legendary sports car recently celebrated its world premiere in Los Angeles.

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