Klaus Zellmer, President and Chief Executive Officer Porsche Cars North America, Inc.
Klaus Zellmer is President and CEO of Porsche Cars North America, Inc. (PCNA), where he is responsible for both the United States and Canada. He is also President and CEO of Porsche Digital Inc., overseeing the U.S. market activities of the sports car manufacturer’s global digital subsidiary.
Headquartered in Atlanta, PCNA is the importer of Porsche 911; 718 Boxster and Cayman; Macan and Cayenne; Panamera; and Taycan for the United States. As President and CEO, Zellmer oversees the import and distribution of Porsche sports cars through the retail operations of 191 U.S. dealers and five U.S. ports of entry. Sales support, marketing, parts distribution, and other functions including sales and service training also fall within Zellmer’s areas of responsibility.
Zellmer also leads operations for the $100 million Porsche Experience Center and North American headquarters in Atlanta. This 27.7-acre complex includes corporate offices for all U.S.-based Porsche entities, a 1.6-mile driver development track, a technical training center, and a fine dining restaurant. He is also responsible for the $60 million Porsche Experience Center Los Angeles, which features a 4-mile driver development track, a fine dining restaurant, and is home to Porsche Motorsport North America.
Prior to joining PCNA, Zellmer served as head of Overseas and Emerging Markets for Porsche. In this role, he was responsible for Porsche subsidiaries in Australia, Japan and Korea, and the sports car manufacturer's regional offices in Asia-Pacific, South America, the Middle East and Africa. Previously, from 2010 until early 2015, he was CEO of Porsche Germany and grew sales from 13,000 units to 24,000 units in the home market of Porsche.
Zellmer first joined Porsche in 1997. He spent time as a Regional Manager in North America, as Head of Marketing and Distribution at the Porsche Plant in Leipzig, Germany, and as the Director of Marketing in Porsche Deutschland GmbH.
Zellmer studied Business Administration in Germany, Great Britain and the United States.