Kjell Gruner, President and Chief Executive Officer Porsche Cars North America, Inc.
Dr. Kjell Gruner is President and CEO of PorscheCars North America, Inc. (PCNA), where he is responsible for the United States. He also oversees Porsche Cars Canada, Ltd. and Porsche Digital, Inc., the sports car manufacturer’s digital subsidiary in the U.S.
Headquartered in Atlanta, PCNA is the importer of Porsche 911; 718 Boxster and Cayman; Taycan; Macan and Cayenne; and Panamera for the United States. As President and CEO, Dr. Gruner oversees the import and distribution of Porsche sports cars through the retail operations of 192 U.S. dealers and five U.S. ports of entry. Sales support, marketing, parts distribution, and other functions including sales and service training also fall within Dr. Gruner’s areas of responsibility.
Dr. Gruner also leads new mobility programs under Porsche Drive; digital retail initiatives, such as Porsche Finder; and immersive brand experiences, including the operations for the $100 million Porsche Experience Center and North American headquarters in Atlanta. This 27.7-acre complex includes corporate offices for all U.S.-based Porsche entities, a 1.6-mile driver development track, a technical training center, and a fine dining restaurant. He is also responsible for the $60 million Porsche Experience Center Los Angeles, which features a 4-mile driver development track, a fine dining restaurant, and is home to Porsche Motorsport North America.
Prior to joining PCNA, Dr. Gruner served as Global Vice President Marketing and Chief Marketing Officer for Porsche. In this role, he contributed significantly to the ongoing development of the global Porsche brand, and driven sustainable innovation in regards to strategy development. He has also been CEO of Porsche Smart Mobility GmbH.
Dr. Gruner first joined Porsche in 1999 as a Senior Manager in Marketing, Planning and Strategy, after beginning his career at Boston Consulting Group. In 2004, he joined Daimler AG, most recently as Director Strategy Mercedes-Benz Cars before returning to Porsche AG in 2010 as CMO.
Dr. Gruner studied Industrial Engineering and Marketing in Germany and the United States.