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Porsche Reports Record U.S. Retail Sales in March

First quarter sales are up 7.7 percent compared to 2018

Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA), importer and distributor of the Porsche 911, 718 Boxster and Cayman, Panamera, Cayenne, and Macan model lines, today announced March retail sales of 4,779 vehicles, a new all-time high for the month. Following record months in January and February, sales for the first quarter are up 7.7 percent from a year ago to 15,024 vehicles sold.

“It has been a month of celebrations for Porsche. First, we claimed the No.1 spot in the 2019 J.D. Power Customer Service Index Study, followed by a record March. This is a testament to our 191 U.S. dealers and their employees, who help ensure our customer experience lives up to the same superb quality as our cars,” said Klaus Zellmer, President and CEO of PCNA. “I am grateful customers are already showing this level of Porsche passion at the start of an amazing year that will feature a new 911, a refreshed Macan, and our first purely electric sports car, the Taycan.”

March results were driven by strong demand for the new Cayenne, with a notable 76.2 percent increase compared to March 2018. Porsche 911 deliveries were up 15.3 percent year-to-date to 2,894, ahead of the next-generation’s arrival later this year.

Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 2,280
vehicles in March, up 12.6 percent year-over-year.

 

Model March Sales Year-to-Date
2019 2018 2019 2018
ALL 911 803 883 2,894 2,511
ALL 718 239 489 665 1,352
ALL PANAMERA 703 704 1,689 1,916
ALL CAYENNE 1,647 934 5,559 3,287
ALL MACAN 1,387 1,746 4,208 4,888
GRAND TOTALS 4,779 4,756 15,024 13,954


Public Relations Department
Corporate Communications

Jade A. Logan
Phone: +1.770.290.3880
E-mail: jade.logan@porsche.us

Marcus Kabel
Phone: +1.770.290.3843
E-mail: marcus.kabel@porsche.us

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster and 718 Cayman; Macan and Cayenne; Panamera; and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356.

The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA supports 191 independently owned and operated Porsche dealerships in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

Follow us: twitter.com/porsche | facebook.com/porsche
For Porsche apps: https://www.porsche.com/usa/apps-and-entertainment/apps/

Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/


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PCNA19_0309

26/19

2019/04/02

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Porsche Reports Record U.S. Retail Sales in March

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