Porsche uses cookies to optimize and improve the website, as well as enable the availability of certain functions. By continuing to use this website, you agree to our use of cookies. For further information on how we use cookies, please click here.


Contact
  • Forgot password
  • Register
  • Login
  • English
  • Company
    • Press Releases
    • Latest Content
    • Sales Statistics
    • History
    • Awards
    • Executives
      • Dr. Kjell Gruner, President and Chief Executive Officer
      • Joe Lawrence, Executive Vice President & Chief Operating Officer
      • Thierry Kartochian, Executive Vice President & Chief Financial Officer
      • Erika Burk, Vice President, Human Resources
      • George Feygin, Vice President, Legal and General Counsel
      • Ayesha Coker Vice President, Marketing
      • Glenn Garde, Vice President, After Sales
      • Margareta Mahlstedt Vice President, Customer Experience
      • Angus Fitton, Vice President, Public Relations
    • Logos
    • Christophorus - The Porsche Magazine
      • 403 | Christophorus | 2022
      • 402 | Christophorus | 2022
      • 401 | Christophorus | 2021
      • 400 | Christophorus | 2021
      • 399 | Christophorus | 2021
      • 398 | Christophorus | 2021
      • 397 | Christophorus | 2020
      • 396 | Christophorus | 2020
      • 395 | Christophorus | 2020
      • 394 | Christophorus | 2020
      • Christophorus Archive
      • Extended search
    • 9:11 Magazine – Porsche Video Stories
      • Episode 21
      • Episode 20
      • Episode 19
      • Episode 18
      • Episode 17
      • Episode 16
      • Episode 15
      • Episode 14
      • Archives
      • Extended search
    • Archives
    • Press Contacts
  • Products
    • Press Releases
    • Latest Content
    • International Events
      • Events 2022
      • Events 2021
      • Events 2020
      • Events 2019
    • Archives
    • 718
      • 718 Boxster
      • 718 Boxster T
      • 718 Boxster S
      • 718 Boxster GTS 4.0
      • Boxster 25 years
      • 718 Spyder
      • 718 Cayman
      • 718 Cayman T
      • 718 Cayman S
      • 718 Cayman GTS 4.0
      • 718 Cayman GT4
      • 718 Cayman GT4 RS
    • 911
      • 911 Carrera Models
      • 911 Targa Models
      • 911 GTS Models
      • 911 Turbo Models
      • 911 GT3 Models
      • 911 Sport Classic
    • Taycan
      • Taycan Models
      • Taycan Cross Turismo Models
      • Taycan Sport Turismo Models
    • Macan
      • Macan
      • Macan T
      • Macan S
      • Macan GTS
    • Cayenne
      • Cayenne Models
      • Cayenne Coupé Models
    • Panamera
      • Panamera Models
      • Panamera Sport Turismo Models
    • Mission E Concept Studies
      • Concept Study: Mission E
      • Concept Study: Mission E Cross Turismo
    • Press Kits
    • Technical Specifications
  • Motorsports
    • Press Releases
    • Latest Content
    • Race Activities
      • Formula E
      • GT: World Endurance Championship
      • GT: 24h Le Mans
      • IMSA WeatherTech SportsCar Championship
      • Michelin Pilot Challenge
      • Porsche Carrera Cup North America
      • Pikes Peak
      • SRO America
      • Porsche Mobil 1 Supercup
      • Porsche Carrera Cup Deutschland
      • Porsche GT3 Cup Challenge USA
      • 919 Hybrid Tribute Tour
    • Videos
      • Video GT Sport
      • Video Formel E
    • Meet the Heroes of Le Mans - 2013
    • Mission R
    • Archives
  • Media Gallery
    • Company
    • Products
    • Motorsports
  • Porsche Experience Center
    • Porsche Experience Center Atlanta
      • Facilities
      • Driver Development Track
      • Restaurant 356
    • Porsche Experience Center Los Angeles
      • Facilities
      • Driver Development Track
      • Restaurant 917

Press Release

Separate multiple entries with comma.

2018/05/24 | Atlanta, Georgia | Company | Press Release

U.S. Porsche dealers first to deploy smartglasses for speed and quality

Porsche "Tech Live Look" Pioneers Augmented Reality In U.S. Auto Repairs

Atlanta, Georgia. Augmented reality is coming to U.S. car repairs for the first time at scale, exclusively at Porsche dealerships across the country. Porsche Cars North America (PCNA) this week starts rolling out “Tech Live Look” to its 189 dealers in the United States. The system connects dealership technicians to remote experts via smartglasses for a live interaction that can shorten service resolution times by up to 40 percent.

Tech Live Look combines computerized eyewear and augmented reality software to allow remote experts hundreds of miles away to see what a service technician is seeing and provide feedback while the technician works hands-free. The system uses industry-leading components: ODG (Osterhout Design Group) R-7 smartglasses and the AiR EnterpriseTM software platform from Atheer, Inc.

“Tech Live Look is the kind of digital innovation Porsche values because it raises the quality of the customer experience,” said Klaus Zellmer, President and CEO of PCNA. “By solving issues faster, our dealer partners can get their customers back into cars with less disruption. And our overall service quality increases as we share expertise more efficiently between our experts and dealer technicians.”

How does the technology work? Until now, a complex or unusual technical issue could go back and forth repeatedly between a dealership and the PCNA technical support team. It could take multiple electronic messages, phone calls, photos, and even on-site visits by Porsche’s Field Technical Managers to identify and diagnose the issue for repair.

Tech Live Look substantially shortens and enhances that chain of communication. A service technician at a dealership, for example in Los Angeles, dons the smartglasses and connects through the software with the Atlanta-based Porsche technical support team 2,200 miles away. Via high-definition live video from the glasses, the support team sees exactly what the technician is seeing. The expert in turn can project step-by-step technical bulletins and schematic drawings onto the display inside the technician’s glasses, as well as take screen shots and enlarge images for better visibility. The technician can open and view documents while working hands-free on the car. This information exchange is far more efficient than sending electronic forms and photos or explaining complex technical issues over the phone.

After successful pilots in 2017, the system starts going live at three of 189 U.S. Porsche dealers this week, with the aim of having 75 dealers on board by the end of the year and most of the remainder in 2019. Dealers began signing up for Tech Live Look in April.

The automotive industry has been experimenting with augmented reality technical support, but analysts say Tech Live Look is the first application at scale in U.S. auto repair. In April, Tech Live Look won a Best-in-Class Award Best-in-Class Award from the annual Field Service USA conference, a major conference which focuses on improving efficiency and effectiveness of field teams across many industries. The award was for “Most Effective Technology Deployment To Increase Service Levels.”


Public Relations Department
Corporate Communications

Jade A. Logan
Phone: +1.770.290.3880
E-mail: jade.logan@porsche.us

Marcus Kabel
Phone: +1.770.290.3843
E-mail: marcus.kabel@porsche.us


About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356. The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA supports 193 independently owned and operated Porsche dealerships in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

Follow us: twitter.com/porsche | facebook.com/porsche | instagram.com/porsche
facebook.com/PECAtlanta | instagram.com/pecatl | facebook.com/pecla | instagram.com/pecla

Photos and video footage are available to accredited journalists on the Porsche Press Database at https://press.porsche.com/.


Text

English (Porsche Cars North America)

English
Archived

PCNA18_0687

37/18

2018/05/24

    • Company
    • Press Releases
    • Porsche Cars North America

Porsche "Tech Live Look" Pioneers Augmented Reality In U.S. Auto Repairs

Downloads
Acrobat PDF
317.86 KB PCNA18_­0687_­us.pdf
  • Appended documents 8
  • Used documents 0
PCNA18_0695: Tech Live Look, 1 minute 39 seconds
2018/05/24
Duration: 1:39
Status: Archived
1:39
    • Company
    • Porsche Cars North America

Tech Live Look, 1 minute 39 seconds

  • Preview Video (mp4)
File type: Preview Video (mp4)
File name: PCNA18_0695.mp4
Duration: 1:39
File size: 147.72 MB
English
PCNA18_0694: Tech Live Look, 20 seconds
2018/05/24
Duration: 0:20
Status: Archived
0:20
    • Company
    • Porsche Cars North America

Tech Live Look, 20 seconds

  • Preview Video (mp4)
File type: Preview Video (mp4)
File name: PCNA18_0694.mp4
Duration: 0:20
File size: 25.73 MB
English
PCNA18_0691: Tech Live Look, putting glasses on
2018/05/24
Status: Archived
    • Company
    • Porsche Cars North America

Tech Live Look, putting glasses on

  • Layout image
  • JPG Large / RGB
File type: Layout image
File name: PCNA18_0691.jpg
Image size: 1000 x 563 Pixel
File size: 245.49 KB
File type: JPG Large / RGB
File name: PCNA18_0691_fine.jpg
Image size: 1920 x 1080 Pixel
File size: 757.98 KB
English
PCNA18_0692: Tech Live Look, repair1
2018/05/24
Status: Archived
    • Company
    • Porsche Cars North America

Tech Live Look, repair1

  • Layout image
  • JPG Large / RGB
File type: Layout image
File name: PCNA18_0692.jpg
Image size: 1000 x 563 Pixel
File size: 262.07 KB
File type: JPG Large / RGB
File name: PCNA18_0692_fine.jpg
Image size: 1920 x 1080 Pixel
File size: 777.55 KB
English
PCNA18_0689: Tech Live Look, in glasses
2018/05/24
Status: Archived
    • Company
    • Porsche Cars North America

Tech Live Look, in glasses

  • Layout image
  • JPG Large / RGB
File type: Layout image
File name: PCNA18_0689.jpg
Image size: 1000 x 563 Pixel
File size: 279.09 KB
File type: JPG Large / RGB
File name: PCNA18_0689_fine.jpg
Image size: 1920 x 1080 Pixel
File size: 918.12 KB
English
PCNA18_0688: Tech Live Look, annotation
2018/05/24
Status: Archived
    • Company
    • Porsche Cars North America

Tech Live Look, annotation

  • Layout image
  • JPG Large / RGB
File type: Layout image
File name: PCNA18_0688.jpg
Image size: 1000 x 563 Pixel
File size: 277.45 KB
File type: JPG Large / RGB
File name: PCNA18_0688_fine.jpg
Image size: 1920 x 1080 Pixel
File size: 787.80 KB
English
PCNA18_0693: Tech Live Look, repair2
2018/05/24
Status: Archived
    • Company
    • Porsche Cars North America

Tech Live Look, repair2

  • Layout image
  • JPG Large / RGB
File type: Layout image
File name: PCNA18_0693.jpg
Image size: 1000 x 563 Pixel
File size: 246.36 KB
File type: JPG Large / RGB
File name: PCNA18_0693_fine.jpg
Image size: 1920 x 1080 Pixel
File size: 771.11 KB
English
PCNA18_0690: Tech Live Look, monitor
2018/05/24
Status: Archived
    • Company
    • Porsche Cars North America

Tech Live Look, monitor

  • Layout image
  • JPG Large / RGB
File type: Layout image
File name: PCNA18_0690.jpg
Image size: 1000 x 563 Pixel
File size: 251.45 KB
File type: JPG Large / RGB
File name: PCNA18_0690_fine.jpg
Image size: 1920 x 1080 Pixel
File size: 738.44 KB
English
© 2022 Porsche Cars North America, Inc. Legal notice.
Do not sell my personal information