Porsche Experience Center Atlanta celebrates grand opening of a 2nd track
Atlanta. The Porsche Experience Center Atlanta (PEC) officially opened its second driver development track on Thursday at an invite-only grand opening celebration. The milestone event at the headquarters of Porsche Cars North America, Inc. (PCNA) was celebrated by current and former Porsche racers, Porsche executives, local business leaders and officials from the cities of Atlanta and Hapeville. The track will open to the public on April 1.“This is a special moment for all of us. I’ve driven the new West Track and it’s awesome! It adds a new dimension to our sports car experience,” said Kjell Gruner, President and CEO of Porsche Cars North America, “I’m proud to be opening the new site, welcoming our guests and – once more – to be investing in the Atlanta area as we celebrate our 25th year in the city.”
The Porsche Experience Center in Atlanta has welcomed nearly 400,000 guests since opening in 2015 with its first track. The new West Track is adjacent to the original South Track. Created by a world-leading designer of racetracks, Tilke, it doubles the length of the existing driver course and includes features inspired by some of the world’s most iconic racetracks, including Nürburgring-Nordschleife, Daytona and Laguna Seca. The project is a cornerstone of a $50 million dollar investment in further developing the headquarters campus of PCNA.
The 1.6-mile West Track, which will primarily operate independently from the South Track, features the following driving modules designed to evoke the passion and performance of a Porsche:
• The Handling Circuit: A 1.3 mile lap around the outer ring of the track. It’s designed as a continuous loop with turns and elevation change to challenge both the car and the driver. The circuit includes elements that were inspired by some of the greatest tracks around the world; including the Carousel from the Nürburgring-Nordschleife, the Bus Stop from Daytona and the Corkscrew from Laguna-Seca, with a rise of 30 feet and a drop of 25 feet through approaching and descending turns.
• The Low-Friction Circle: A circle measuring over 196 feet in diameter with various levels of grip and polish that is than wetted to test the driver’s capability to remain in control while inducing both understeer and oversteer.
• The Ice Hill: A highly polished concrete surface with an 8% slope and computer-controlled water jets to challenge even the most experienced of drivers.
• The Autocross: An expansive area of asphalt that allows for flexibility to continue to improve driving skill and technique. The area can be set up to navigate through slaloms, create acceleration and braking zones or for a host of other driving and non-driving options.
Charging for the PEC’s fleet of all-electric Taycans will benefit from a new solar array that is being installed as part of the overall expansion project, creating a microgrid that will help power the headquarters campus.
The PEC is a fully immersive brand destination. On the track, there are thrilling experiences, both for drivers and passengers, an ever-changing display of curated vehicles, simulator driving, tours and a retail store offering something for enthusiasts of all ages, and a memorable one-of-a-kind meeting and special events venue. Combined with a variety of modern luxury dining outlets such as Restaurant 356 and Carrera Café along with close proximity to Atlanta Hartsfield-Jackson International Airport, it’s no wonder the PEC is one of the most popular destinations in Atlanta.
Click here to book time on the new track and learn more about the Porsche Experience Center in Atlanta.
Marcus Kabel
Public Relations Department
Corporate Communications
+1.770.290.3843
marcus.kabel@porsche.us
Jade A. Logan
Public Relations Department
Corporate Communications
+1.770.290.3880
jade.logan@porsche.usAbout Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarter sof Porsche Motorsport North America. PCNA supports 197 independently owned and operated Porsche centers, two Porsche studios and three satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.
Follow us: twitter.com/porsche | facebook.com/PorscheUSAOfficial | instagram.com/porscheusa | facebook.com/PECAtlanta | instagram.com/pecatl | facebook.com/pecla | instagram.com/pecla
Photos and video footage are available to accredited journalists on the Porsche Press Database at press.porsche.com
English (Porsche Cars North America)
PCNA23_0236
16/23
2023/03/31
-
- Company
- Press Releases
- Porsche Cars North America
Porsche Experience Center Atlanta celebrates grand opening of a 2nd track