Marqued celebrates 1st anniversary as marketplace for collectible cars
The online platform aims to make car enthusiasm more accessible
Palo Alto, Calif.
Paper might be the traditional first anniversary gift, but for classic car lovers one could argue unique vehicles with interesting backstories might be a better choice. Marqued, the online community dedicated to expanding car culture, is celebrating its first anniversary.
“From the very beginning, our goal has been to build a welcoming and inclusive community across brands with a focus on the next generation of enthusiasts,” says Stephan Baral, Managing Director of Porsche Digital, Inc. “I think we are on track to achieve our vision, and we are excited to further serve the community.”
Incubated by Porsche Digital, Inc., Marqued is the brainchild of a passionate team of young enthusiasts who aspired to create their ideal site – one that welcomes a broad audience, appealing to those new to owning classics and modern classics with the level of detailed information, guidance and reassurance they might need.
Here’s a look at Marqued by the numbers over the past year since launching its activity.
Recently, 75% of all cars offered on Marqued have successfully sold to one of the approx. 20,000 community members.
Diversity of vehicles
Cars are not the only objects offered on Marqued. Some of the more unusual listings include a 1968 Volkswagen Smisek Dune Buggy and a 1974 Vokaro Kit Car. There have even been a few motorcycles auctioned including this 2006 Ducati Paul Smart 1000LE. Even a collectible magazine and a Porsche 911 painting have made appearances on the platform.
Range of sales prices
Demonstrating the broad range of price points for enthusiast cars are this 1988 Mazda RX-7 and 2006 Mercedes-Benz CL500 that sold for $7,000 and the 1998 Porsche 911 Carrera 4S Coupe that sold for $205,000 to a chef in New Orleans.
The marketplace auctioned seven decades’ worth of vehicles in 2022. They range from a 1950 Jaguar Mk V 3.5L Saloon to a 2018 Porsche 911 Carrera Coupe 7-Speed.
Not only is Marqued a place to sell vehicles, it is a place to share stories and build community. Some of the most popular stories this year include how Moonstone became an extinct Porsche color and how Daniel Wu's car passion runs deep. There is also the story of how becoming the owner of a quirky Fiat, like a 1968 Fiat 500 Jolly, can lead to the fulfillment of a lifelong dream somewhere along Route 66, or how a painting of a 1967 911 S from an unexpected source benefits a charitable mission guided by movie stars and minivans.
“With the Porsche Classic Restoration Challenge and the new Porsche Classic Factory Restoration facility in Atlanta, Porsche is serving the classic car market already. With Marqued, Porsche is further strengthening its role in the car enthusiast space,” says Glenn Garde, Vice President AfterSales at Porsche Cars North America, Inc.
"This is just the beginning of what Marqued wants to achieve," says Baral. “We are currently exploring ways Marqued’s vision can be further accelerated. I am excited to see where 2023 takes us.”
About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarter sof Porsche Motorsport North America. PCNA supports 197 independently owned and operated Porsche centers, two Porsche studios and three satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.