To launch their new collaboration, Porsche Cars North America and New York City Ballet release special short films that inspire dreamers
Featuring original movement created specifically for Porsche, the film is co-choreographed by NYCB Principal Dancer, Peter Walker, and Soloist, Emily Kikta, and performed by NYCB dancers, Olivia Boisson, Anthony Huxley, Alexa Maxwell, Andrew Veyette, Sebastian Villarini-Velez, and Emma Von Enck. In designing the films’ movement, Walker and Kikta took choreographic inspiration from the body and shape of the luxury automaker’s first all-electric vehicle, the Porsche Taycan.
Additional film content offers a look behind the scenes, with extended interviews about the making of the film, how the Taycan provided choreographic inspiration, and how the artists approached developing the work creatively and technically. The interviews also reveal the brands’ shared commitment to honoring their respective histories while bringing them into the future through innovation that pushes the limit. As both brands prepare to celebrate their 75th anniversaries in 2023, the collaboration between PCNA and NYCB will extend beyond this special film, with client engagement programming continuing throughout 2022 and 2023.
NYCB and Porsche are a natural fit, with both brands authentically embodying their driven spirit and artistic values, in addition to their commitment to precision, performance, and excellence. “Our cars are designed to dance, in their own way,” said Ayesha Coker, Vice President of Marketing for PCNA. “So much care goes into their creation, and every movement they make is deliberate – it has to feel and move like a Porsche. The outcome is something beautiful and life-affirming – similar to the thoughtful work of the ballet. We’re honored to collaborate with New York City Ballet to celebrate the magic and extraordinary talent that goes into taking to the stage.”
“We wanted to create an experience… to inspire,” noted NYCB Principal Dancer and film co-choreographer Peter Walker. “There are a lot of parallels between Porsche and the New York City Ballet... There’s a lot of power and also a lot of elegance in that power. But it doesn’t have to prove itself. It’s quite subtle and restrained.”
The short films will be featured on the Porsche Content Hub, Twitter and Porsche Cars North America’s digital network, including its dealerships and headquarters in Atlanta.
Jade A. Logan
Public Relations Department
Corporate Communications
+1.770.290.3880
jade.logan@porsche.usAbout Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarter sof Porsche Motorsport North America. PCNA supports 197 independently owned and operated Porsche centers, two Porsche studios and three satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.
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English (Porsche Cars North America)
PCNA22_1058
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2022/10/13
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To launch their new collaboration, Porsche Cars North America and New York City Ballet release special short films that inspire dreamers