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2022/07/21 | Atlanta | Press Release

Porsche tops J.D. Power APEAL Study for 4th year running

The iconic 911 also wins top spot in its segment in survey of customer experience

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2022 Porsche 911 Carrera S
Atlanta. Customers have rated Porsche highest among all automotive brands in the J.D. Power 2022 U.S. Automotive Performance, Execution and Layout (APEAL) Study. The annual study reports on customer experience with owning and driving a new vehicle. Porsche was no. 1 among premium brands for the fourth year in a row. It was also the overall leader when mass brands are included, for the third time in four years. In addition, the Porsche 911 took the top spot in the “Premium Sporty Car” segment.

“We are honored to be recognized by our customers for the excitement and emotion they experience in our cars,” said Kjell Gruner, President and CEO of Porsche Cars North America, Inc. “It’s particularly meaningful that this recognition comes amid a challenging environment across the industry. This is a testament to the dedication of Porsche teams in Germany and the U.S, as well as throughout our exceptional dealer network, to making dreams come true for our customers.”

The 2022 U.S. Automotive Performance, Execution and Layout (APEAL) Study measures owners’ emotional attachment and level of excitement with their new vehicle across 37 attributes, ranging from the sense of comfort and luxury when climbing into the driver’s seat to the power they feel stepping on the accelerator. These attributes combine into an overall APEAL index score measured on a 1,000-point scale.

This year, Porsche earned 888 points on the 1,000-point scale, compared to the premium brand average of 872, improving six points on its already leading total year-over-year. The study, now in its 27th year, is based on customer responses gathered from February through May of this year from more than 84,000 purchasers and lessees of new 2022 model-year vehicles who were surveyed after 90 days of ownership.

Marcus Kabel

Public Relations Department

Corporate Communications

+1.770.290.3843


About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 199 independently owned and operated Porsche dealerships in the U.S., three Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

Photos and video footage are available to accredited journalists on the Porsche Press Database and on the Porsche Cars North America Newsroom.

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2022/07/21

    • Company
    • Press Releases
    • Porsche Cars North America

Porsche tops J.D. Power APEAL Study for 4th year running

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2022/07/21
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