Study Evaluates Online Experience of New-Vehicle Shoppers
Atlanta. New-vehicle shoppers have ranked Porsche highest in their 2013 Manufacturer Website Evaluation Study. This study measures the usefulness of automaker websites during the shopping process. The Porsche consumer website, http://www.porscheusa.com demonstrated its core strengths and achieved this First-Place finish with No. 1 rankings in the key categories of Navigation, Options/Features/Specs, Find a Dealer and Locate Inventory.
The Porsche website and the other three top performing sites use a scrolling feature that is extremely beneficial for tablet users. The study found that tablet ownership has increased 145 percent among new-vehicle shoppers since the 2012 Wave One study was completed.
"We are very excited to be at the top of this ranking. Our websites are critical to our ability to drive demand and help our customers engage with our products," said Andre Oosthuizen, Vice President of Marketing for Porsche Cars North America, Inc. "We plan to continually push ourselves forward to deliver the best possible online experience."
The J.D. Power Manufacturer Website Evaluation Study was based on responses from 10,196 shoppers who indicated that they plan to purchase a new vehicle.
Acura and Porsche tied for first place with a score of 853. The overall industry average was 823.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.
At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.
For Porsche apps: http://www.porsche.com/usa/entertainment/apps/
Note: Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/