Porsche Intensifies Its Motorsport Communication Efforts

Participation in LMP1 Begins 2014

Stuttgart. Starting in 2014, Porsche will be racing an LMP1 sports car prototype in the World Endurance Championship (WEC) and in the 24 hours of Le Mans. That is why Porsche AG is now intensifying its press and public relations work related to Porsche Motorsport activities.

Oliver Hilger (38) will continue to manage communications for GT factory racing and customer racing. Holger Eckhardt (47) is now Head of Motorsport Communications for WEC/LMP1 related activities within the communications department. Along with his experience as Head of Product Press for Sports Cars, Holger Eckhardt will also be able to apply his expert knowledge as a car testing editor at various international race courses in his new role.

About Porsche Motorsport North America

Porsche Motorsport North America (PMNA), located in Santa Ana, California, is a wholly owned subsidiary of Porsche AG and the sole sales and service provider for the German sports car maker's North American customer sports programs. Porsche is the largest manufacturer of race cars with a wide range of products from the 911 GT3 Cup car to the ultimate 911 GT3 RSR. PMNA sells these models to customer teams in North America and provides them with parts, service and expertise in between races and at the track. The PMNA service truck is a fixture at most race tracks in the U.S. and Canada, staffed by factory engineers to service all of Porsche's customer teams.

About Porsche Motorsport North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.

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Note: Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/


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