Porsche Surpasses Previous Year's Record Figures
Atlanta. This year, Porsche AG has delivered 128,978 new vehicles to customers around the world, meaning that the previous year's figure (of 118,868 vehicles in total) has already been surpassed one month before the end of the year. In November 2012, the Stuttgart-based sports car manufacturer sold a total of 12,928 vehicles, achieving an increase of 38.7 percent over the same month last year.
“Our current product initiative has continuously improved the attractiveness of the Porsche brand in 2012,” says Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “The fact that we have already surpassed the previous year's result in November is no reason for us to rest on our laurels. On the contrary, it is an incentive to deliver maximum performance in the next year – in spite of continued uncertainty in the marketplace.”
In November, Porsche reported increased turnover in all regions. The range was in particularly high demand in the U.S.: 3,865 vehicles delivered, representing an in-crease of 71.4 percent compared to the same month last year. In the second largest Porsche market, China, the sports car manufacturer also achieved an increase of 63.4 percent compared to November 2011, having delivered 2,919 vehicles to customers.
The third generation of the Porsche Boxster is in high demand internationally: deliveries of around 1,200 Roadster cars equates to a near three-fold increase compared to the same month last year. Even the classic sports car Porsche 911 Carrera enjoys great popularity around the world: in November 2012, 2,019 vehicles were delivered to customers – an increase of 91.6 percent over the same month last year.
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 191 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brandâ€™s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.
At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.
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