Porsche Reports Record Sales Month; 41 Percent Increase Over Last October
YTD sales up 13 percent over 2011
Atlanta- November 1, 2012 - Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan line-up in the United States, today announced October 2012 sales of 3,211 vehicles. This compares to 2,270 vehicles sold last October, for an increase of 41 percent. For the year, Porsche has sold 28,226 cars in the U.S., a 13 percent increase over last October’s year-to-date sales of 24,934.
Sales of the new Porsche Boxster and 911 models were extremely strong for the month. The 911 increased nearly 34 percent versus last October. In addition, the Cayenne sport utility experienced gains of 64 percent versus last October. The newly-launched Cayenne Diesel and Cayenne GTS models contributed to this result.
“The market continues to be very responsive to our freshest line-up ever,” said Detlev von Platen, President and CEO, Porsche Cars North America. “This makes us optimistic to keep this strong momentum for the future. The new Boxster, in particular, has quickly become a segment-leader again, collecting accolades by media outlets and consumers alike.”
Porsche Approved Certified Pre-Owned vehicle sales were 708 for October 2012, an 8 percent increase over October 2011. Year-to-date, Porsche has sold 8,078 CPO models, an 11 percent increase versus the same period last year.
Public Relations Department
About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Georgia, is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 192 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.
At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.
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Note: Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/.