Porsche Selects Ten Aspiring Filmmakers to Participate in an 'Everyday' Film Contest


Film enthusiasts invited to vote for their favorite short film on www.MyDailyMagic.com

ATLANTA - Sept. 12, 2011- Public voting opens today for Porsche Cars North America's amateur filmmakers competition, "My Daily Magic," a national contest launched in conjunction with the automaker's "Engineered for Magic. Every day" campaign.  Ten aspiring filmmaker finalists are competing for the grand prize - a screening of their 90-second film on the Reelz Channel and in Landmark Theaters nationwide, a one-year lease of a Porsche 911 (or cash equivalent) and a two-day VIP invitation to a red carpet premiere of their film in Los Angeles. To qualify for the competition, each participant created a 60-second film that features his/her personal perspective and interpretation of "everyday magic."

The filmmaking competition is part of a larger campaign designed by Porsche to challenge perceptions that sports cars should be reserved for Sunday drives or special occasion jaunts.  To prove the point that the thrill of high performance and everyday practicality aren't mutually exclusive, Porsche has been showcasing the dimensions of the iconic Porsche 911 and the brand's other storied sports cars through the lens of passionate daily driving.

Porsche Sport Driving School Fuels Creativity for Ten Finalists

While hundreds of future Spielbergs submitted their cinematic vision of what "My Daily Magic" means, only ten advanced to the finals. The finalists were next then invited to get an extra dose of creative spark at the Porsche Sport Driving School in Birmingham, Ala., where their experience behind the wheel and on the track served as inspiration for their final challenge: a second film.

Everyone will have an opportunity to see the results, check out the final ten entries and vote for their favorite film on www.MyDailyMagic.com from Sept. 12-21.  Consumer votes will account for a portion of judging results; with the remainder going toward overall appeal, originality and creativity, understanding and demonstration of "Porsche Daily Magic" and adherence to the creative assignment. The winning film will be premiered at a red carpet event at the Downtown Independent Theatre in Los Angeles on Oct. 4 and aired at Landmark Theatres nationwide beginning Oct. 7.

Regardless of silver screen aspirations, Porsche owners and enthusiasts everywhere are invited to share their stories of everyday magic at www.PorscheEveryday.com.  The website features surprising - and often downright magical - new ways Porsche drivers enjoy their cars, from turning a Cayenne into a Michigan sand "dune buggy" to transforming a 911 into a family adventure transport.

 

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 196 dealers. They, in turn, work to provide Porsche customers a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.

Note: Photos are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/. Video footage is available to registered users at http://thenewsmarket.com/porsche.


Contact: Porsche Cars North America, Inc.

Nick Twork
Manager, Product Communications
678-323-6975
nick.twork@porsche.us

Dave Engelman
Media Relations Manager
770-290-3617
dave.engelman@porsche.us




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