Autoweek's Editors Select Porsche's Concept Car as Detroit's Best in Show
Second Award for the Show-stopping 918 RSR
Atlanta, January 13, 2011—The Porsche 918 RSR, which was unveiled for the first time at the Detroit Auto Show on Monday, received one of the show’s most respected automotive awards---the 2011 NAIAS AutoWeek Editors’ Choice Award for Best in Show.
“Porsche marked its return to the Detroit Auto Show in a big way with the 918 RSR concept, and—like the 918 Spyder concept revealed last year in Geneva—it was the undisputed star of the show,” said AutoWeek editor Wes Raynal.
This marks the second time in less than a year that a Porsche concept car has won AutoWeek’s Best in Show designation. AutoWeek editors hand down Best in Show awards at the world’s major auto shows in Detroit, Geneva, Paris, Frankfurt and Tokyo. Last year, AutoWeek editors selected the 918 Spyder as their choice for Best in Show in Geneva.
Porsche received Detroit’s Best in Show award earlier today during the 17th AutoWeek Design Forum, held at the College for Creative Studies. Porsche Cars North America’s Area Vice President Doug Battie accepted it on behalf of the company.
"To receive this award for the 918 RSR is significant as this car dramatically shows our brand’s commitment to develop products that combine superior performance and high efficiency," Battie said. "The 918 RSR epitomizes the passion that Porsche engineers and designers have for developing the world's most advanced—and best-looking—sports cars."
The AutoWeek designation was the second award collected by the 918 RSR since its debut on Monday.
Earlier this week, the Porsche 918 RSR won the EyesOn Design Award for Best Concept Vehicle introduced at the Detroit Auto Show. The EyesOn Design Award is judged by top automotive design executives and by academics from transportation design programs.
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A wholly owned, indirect subsidiary of Dr. Ing.h.c.F.Porsche, Porsche Cars North America, Inc. and its 197 dealers offer U.S. customers some of the most technically advanced and high-performance vehicles in the world. Porsche cars are synonymous with supreme quality accompanied by first-class customer treatment. Also, Porsche is fully and publicly committed to being a leader in significantly lowering emissions, and saving fuel. The company’s guiding credo is “Porsche Intelligent Performance” and the goal is to prove that Porsche’s high performance and efficiency are not contradictory terms. This is nothing new for Porsche, which for 63 years has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations. Obviously, one expects such achievements from the most revered race car brand in the world --- one that has accumulated more than 30,000 motorsport victories. Today, PCNA imports the cars that are the product of this great history, including the iconic 911 series, the renowned Boxster and Cayman mid-engine sports cars, the high-end Cayenne sport utility vehicles and the four-door Panamera Gran Turismo cars.
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