AutoPacific Survey Confirms 911 Meets and Exceeds Customers' Expectations
ATLANTA - May 20, 2010 --- In a survey of 42,000 owners rating their new 2010 model year cars and trucks, Porsche owners have ranked the 911 as the best sports car in satisfying customers, according to the 14th Annual Vehicle Satisfaction Awards (VSA) by AutoPacific
The AutoPacific VSAs are based on owners' ratings of their new 2010 model year cars and trucks across dozens of key vehicle attributes. The awards have become an industry benchmark for measuring how satisfied an owner is with his/her new car. AutoPacific is a California-based automotive marketing and product-consulting firm.
This is not the first time the iconic 911 model has been chosen as the winner of the Vehicle Satisfaction Award
"Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes," said George Peterson, president of AutoPacific. "The winners perform well in 48 separate categories that objectively measure the ownership experience."
Each year the VSA establish numerical car ratings for virtually every passenger vehicle and light truck in the United States market. The final results come from calculating owner input across a number of areas that are related to a vehicle's attributes, including: exterior styling, exterior size, passenger roominess, cargo space, driver's seat comfort, driver's seat visibility, interior technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.
"For Porsche this is a very important award because it independently demonstrates just how satisfied our owners are about the new-generation 911, which was launched about a year and a half ago," said Detlev von Platen, president and CEO, Porsche Cars North America, Inc. "By not concentrating on one area of the 911's attributes, it shows there is a very comprehensive satisfaction for the overall ownership experience with this model."
Porsche's 2010 911 combines a high-level of best-in-class performance and handling attributes with optimized overall fuel efficiency and luxury amenities.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
About Porsche Cars North America, Inc
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. PCNA employs approximately 213 people who provide Porsche vehicles, parts, service, marketing and training for its 199 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 61-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing. PCNA, which imports the iconic 911 series, the highly acclaimed Boxster and Cayman mid-engine sports cars, high-end Cayenne sport utility vehicles and the four-passenger Panamera Gran Turismos, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.
Contact: Porsche Cars North America, Inc.
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