Porsche® Announces Cayenne’S First Cross-Country Trek at Chicago Auto Show2003 Cayenne Crossing Drive for Hope to Showcase New SUV and Benefit the Hope Foundation
CHICAGO, Feb. 13, 2003 --- Porsche Cars North America (PCNA) today announced the details of its fundraiser to support The Hope Foundation, a leading cancer research organization. The 2003 Cayenne Crossing Drive for Hope will feature the Cayenne, Porsche’s premiere sports utility vehicle.
This year’s event will connect some of the projects associated with PCNA “Cayenne Crossing Initiative,” a multi-year program dedicated to reclaiming America’s paved and unpaved roads. Launched at the 2002 Chicago Auto Show, the Initiative includes a variety of U.S. road restoration and maintenance projects along a route that stretches from coast to coast. It also serves as the cornerstone of PCNA’s commitment to preserving roads and trails, while advocating responsible outdoor recreation.
Coordinating the off-highway portion of the Cayenne Crossing Initiative under its “Restoration for Recreation” program is Tread Lightly! a non-profit organization dedicated to promoting ethical land and waterway use and educating the public on how to recreate with minimal impact to the environment. PCNA is a corporate sponsor of Tread Lightly!.
PCNA kicked-off the first project of the Initiative last May in California’s San Bernardino National Forest. There, PCNA and a host of volunteers, including actor James Brolin, cleared and restored Clark’s Grade, the historic trail leading up to Big Bear Lake, a treasured west coast tourist attraction.
A few months later, PCNA completed Phase Two of the initiative on the east coast of the country in the George Washington National Forest. PCNA representatives and Porsche Club members joined volunteers from Tread Lightly! and the Forest Service to complete the construction of a crossing over Peter’s Mill Creek, a historic trout stream that lies in the Chesapeake Bay Watershed. Due to PCNA’s efforts, the stream is no longer threatened by vehicle travel.
The third Cayenne Crossing Initiative project will take place this spring on Route 66, where PCNA will work with San Bernardino County, California and the Bureau of Land Management office in Needles, California, to erect three information kiosks that will help to identify the road and convey the history of Route 66.
Beginning May 5, 2003, three Cayenne turbos will embark on a cross-country journey on behalf of The Hope Foundation. The cars and drivers will visit the restored trail ways created through the Cayenne Crossing Initiative and test the performance of Porsche’s first SUV both on and off highway.
The Cayenne is an SUV built to create the perfect balance of performance and power. The latest photos are available on the Porsche press web site, www.press.porsche.com. Please call for web site password access.
Porsche Cars North America, Inc.,based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c.F. Porsche AG, PCNA employs approximately 200 people who provide Porsche vehicles, parts, marketing and training for its 203 dealers in North America. They, in turn, provide Porsche owners with best-in-class service.