Motorsport News

Hertz Corporation/Porsche Motorsport North America Announcement; Yvonne Humphreys - Sr. Director Product Placement - speaks to the crowd.
International Rental Car Company Joins Porsche Motorsport Worldwide Partners for Porsche North America Entry

Sebring, Fla. Following last week's announcement of the new worldwide Porsche factory racing team livery with the "Porsche Intelligent Performance" theme, Porsche Motorsport North America and The Hertz Corporation have expanded their involvement of the past two years into a formal partnership, including Hertz sponsorship of the newly-formed Porsche North America Porsche 911 RSR factory entrant.

The pair of factory 911 RSRs, in their second North American race after a GT Le Mans class victory at the Rolex 24 in January, will debut Hertz branding - adding to the Porsche Intelligent Performance design - at this weekend's Mobil 1 Twelve Hours of Sebring in Sebring, Fla.,
Jens Walther, president/CEO, Porsche Motorsport North America:

"We are always careful when we look to add new relationships to our current world-class Porsche Motorsport partners. It is imperative they bring with them the equal levels of enthusiasm and passion for excellence, and with Hertz joining our international partners of Adidas, Chopard, Michelin, Mobil 1 and ZF, we have added another like-minded partner that does not waiver in its pursuit of exceptional service and high standards. We at Porsche Motorsport North America are proud to be working with these premier brands and look forward to maximizing these partnerships in the months and years ahead."

The partnership exists beyond the track to include the Hertz Dream Car VIP rental experience. Hertz personally meets customers at their airport terminal and provides a one-on-one orientation to the car, or delivers the car directly to the customer. Providing unique rental options for consumers looking for an unforgettable travel experience, Hertz Dream Cars, including Porsche models, are available at select Hertz locations. The personalized reservation service is available via or 888-296-9124.

Porsche Motorsport North America partners which are part Porsche's worldwide racing effort include:

The adidas Group

Employing more than 50,700 people in over 160 countries, adidas produces more than 650 million product units every year and generated sales of $20.1 billion (€ 14.5 billion) in 2013. Their love for sport drives who they are and what they do, including their position as official supplier of all Porsche Motorsport footwear and sport clothing. The company is laser-focused on their mission: to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.


The Swiss watch manufacturer Chopard stands for "Passion for Excellence", which matches qualities shared by Porsche. Chopard will be joining all works teams, the Porsche Team in the LMP1 category as well as Porsche Team Manthey with its two 911 RSRs in the World Endurance Championship and Porsche North America in the United SportsCar Championship, as "Official Timing Partner Porsche Motorsport".


Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries.


Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs more than 22,200 and operates 18 major manufacturing plants in 16 locations.

Mobil 1

The partnership between Mobil 1 and Porsche was created in 1996. The coming together of two of the greatest names in automotive history is not by chance. Today both look back on nearly 20 years of successful cooperation. With the start of the 2007 season, Mobil 1 began its title sponsorship of Porsche Mobil 1 Supercup. Mobil 1 stands for innovative developments, high quality engineering and technical advantage. Mobil products have been the choice of pioneers at the forefront of transportation on land, sea and in the air.


ZF is a global leader in driveline and chassis technology with 121 production companies in 26 countries. In 2013, the Group achieved a sales figure of around $23.6 billion (€17 billion) with 73,600 employees. In order to continue to be successful with innovative products, ZF annually invests about five percent of its sales in research and development. ZF is one of the ten largest automotive suppliers worldwide.


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