Christian Koenig


Christian Koenig, Vice President, Public Relations Porsche Cars North America, Inc.

Christian Koenig is Vice President, Public Relations at Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. PCNA is the importer of Porsche sports cars, the Macan and Cayenne sport utility vehicles and the Panamera sports sedan, for the United States.

Koenig assumed the role of Vice President, Public Relations, in April 2015, and is responsible for directing all public relations activities for Porsche in the United States. His portfolio includes corporate communications, product, motorsports, brand and lifestyle PR.

Before joining PCNA, Koenig founded and led a consulting firm, specialized on market entry communications, media and government relations for international and domestic clients. Prior to founding his firm, Koenig served as Senior Vice President and Head of Corporate Affairs for ThyssenKrupp North America. In that role, he directed media and government relations, internal and crisis communications for its 60 companies in the United States, Canada and Mexico. Prior to that appointment, he served as President and Chief Communications Officer for the company's 30 subsidiaries in the United States and established the firm's Washington, D.C. office. Koenig joined ThyssenKrupp, a global materials and technology group, as Group Spokesperson.

Previously, he served as Senior Manager, Corporate Affairs for Eastern Europe and Asia at Reemtsma, where he directed the company's government relations programs for the world's fourth-largest tobacco manufacturer. Earlier, he was issues manager at Deutsche Shell, the German subsidiary of Royal Dutch Shell. Koenig began his career as Chief of Staff in German Parliament.

Koenig holds a Master's degree in Political Science, Constitutional Law and History from the University of Bonn, Germany.