Who is Porsche Cars North America?
PCNA is based in Atlanta and is a wholly owned, indirect subsidiary of Dr. Ing. h.c.F. Porsche AG and is the sole importer of Porsche sports cars and the Panamera sedans and Cayenne SUVs in the U.S. PCNA employs about 180 people in the U.S. who provide Porsche vehicles, parts, service, marketing and training for its 200 U.S. dealers. They, in turn, provide Porsche owners with best-in-class sales and service.
What do we sell?
PCNA sold 19,696 new cars in 2009 CY. This was off about 24 percent from the year previous, when Porsche sold 26,035. PCNA's product line up is a strong one throughout the world and here in the U.S. Porsche has enjoyed healthy demand historically for its world-renowned sports car models, which include Cayman and Cayman S, the Boxster, Boxster S, and the venerable 911 model series. In addition, the Porsche Cayenne SUVs and its attractive iterations continue to account for a considerable share of volume for PCNA. On October 17, 2009, Porsche also began selling its first-ever four-door sports sedan, the 2010 Panamera.
Porsche, like every other auto maker, has seen demand slow for its products as consumers remain reluctant to make major purchases during this lingering recession. PCNA is the exclusive importer of Porsche automobiles and automobile parts and accessories for the United States. It is the top-selling importer for Porsche in the world.
A Bit of History
Porsche has a long history in U.S. with the first model being imported to New York in 1950. With success, came the need for a wholly owned susidary; thus PCNA was formed in January 1984 and began operation on September 1, 1984. PCNA also assumed distribution operations for Canada on January 1, 1995. In early 2008, Porsche created Porsche Cars Canada as an independent importer of automobiles, parts and accessories through its 12 Canadian dealers. As a separate subsidiary with dedicated leadership, Porsche Cars Canada has market and financial accountability as an importer and reports directly to Porsche headquarters in Stuttgart, Germany.
Where are we?
PCNA has a strong field organization that was fully established late in 2007 with four Area Offices in major geographical regions of the U.S.: Area West, Area Central (Midwest); Area South, and Area East. These Area Offices include a Vice President, Marketing Manager, a Certified Pre-Owned Manager, a Dealer Business Consultant and an Aftersales Manager with parts responsibilities.
PCNA operates ports of entry in Brunswick, Ga., San Diego, Calif., Baltimore, Md., and Houston, Tex, where all vehicles sold in the United States arrive for shipment to dealers. PCNA also has a parts distribution center in Atlanta and a similar facility in Ontario, Calif. PCNA also maintains service training facilities in Atlanta, New Jersey, and Ontario, Calif. In 2009, PCNA opened a new Northeast Regional Support Center in Easton, Penn.
PCNA's largest metro markets in the U.S. include in order of ranking: Los Angeles, New York, Miami/Fort Lauderdale, San Francisco and Chicago.Throughout its long and storied history, the Porsche brand has adhered to the highest standards of automotive excellence.
Porsche has developed and championed numerous ground-breaking technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing.
PCNA strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.
Porsche Financial Services (PFS)
PFS--the financial arm of Porsche in the U.S.-- was established in 1991 to support Porsche Cars North America's PCNA and Porsche dealers' sales efforts by offering lease, retail, and balloon financing programs for new and pre-owned Porsche vehicles. In the United States, approximately 50 percent of Porsche customers finance or lease their vehicles. PFS is the largest source of financing for Porsche customers, making it a very important part of Porsche' North American operations.
Porsche Motorsport North America
Porsche Motorsport NA was established to help support racing in the U.S.