Who is Porsche Cars North America?
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, the Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, human performance center, and fine dining restaurant. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 189 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 65-plus year history and leadership in the advancement of vehicle performance, safety and efficiency. PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
What do we sell?
In 2015, PCNA sold 47,007 vehicles. This marked the third consecutive year PCNA set a new annual retail sales record by a double digit margin, up 11 percent over 2013 (42,323).
2015 saw the debut of the all new Macan, which has maintained strong demand since its introduction in May and had 7,241 deliveries in 2014. The end of 2014 included the arrival of the comprehensively revised 2015 Cayenne models, resulting in 16,205 Cayenne vehicle deliveries for the year. There were 10,433 deliveries of 911 sports cars, which include the new Targa, Carrera GTS, and GT3 models. Boxster and Cayman sales yielded 7,292 combined deliveries with the introduction of a GTS for each model. The Panamera had 5,740 deliveries for the year supported by the S E-Hybrid plug-in model.
PCNA is the exclusive importer of Porsche automobiles and automobile parts and accessories for the United States. It is the top-selling importer for Porsche in the world.
A Bit of History
Porsche has a long history in U.S. with the first model being imported to New York in 1950. With success, came the need for a wholly owned susidary; thus PCNA was formed in January 1984 and began operation on September 1, 1984. PCNA also assumed distribution operations for Canada on January 1, 1995. In early 2008, Porsche created Porsche Cars Canada as an independent importer of automobiles, parts and accessories through its 12 Canadian dealers. As a separate subsidiary with dedicated leadership, Porsche Cars Canada has market and financial accountability as an importer and reports directly to Porsche headquarters in Stuttgart, Germany.
Where are we?
Since 1998, PCNA has called Atlanta, Georgia home. On May 7, 2015, PCNA celebrated the grand opening of its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta, Georgia. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment outside Germany for the sports car manufacturer. PCNA is now joined by Porsche Financial Services, Porsche Business Services, Porsche Consulting and Mieschke Hofmann & Partners, with all five entities housed under the same roof. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space. The experience center has been specifically designed as a destination for the public, including automotive enthusiasts and Porsche customers.
PCNA has a strong field organization with four Area Offices in major geographical regions of the U.S.: Area West, Area Central (Midwest); Area South, and Area East. These Area Offices include a Vice President, Marketing Manager, a Certified Pre-Owned Manager, a Dealer Business Consultant, and an Aftersales Manager with parts responsibilities.
PCNA operates ports of entry in Brunswick, Ga., San Diego, Calif., Baltimore, Md., and Houston, Tex, where all vehicles sold in the United States arrive for shipment to dealers. PCNA also has a parts distribution center in Atlanta and a similar facility in Ontario, Calif. PCNA also maintains service training facilities in Atlanta, New Jersey, Ontario, Calif., and Easton, Penn.
PCNA's largest metro markets in the U.S. include in order of ranking: Los Angeles, New York, Miami/Fort Lauderdale, San Francisco and Chicago. Throughout its long and storied history, the Porsche brand has adhered to the highest standards of automotive excellence.
Porsche has developed and championed numerous ground-breaking technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date. Porsche is recognized as the world's most successful brand in sports car racing.
PCNA strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.